Content writing” has become increasingly popular, as traditional forms of advertising have fallen out of favor.
Companies across the board have realized that success in the digital age necessitates more than traditional outbound marketing strategies. Companies can build emotional relationships with their target audience through content writing, paving the way for customer loyalty and brand engagement.
When it comes to how many keywords to use on a page, the answer is highly dependent on the keywords you want to use, how related they are to one another, and whether they help push the content’s message forward. It shouldn’t be too difficult to come up with a list of 5-10 keywords with the right keyword research. That isn’t to say you should concentrate on all ten!
First, let’s go over the rules of keyword hierarchy. Keywords can be divided into three categories.
The title and successive content should reflect your primary keyword, which should be the focus of the entire article. Because you can’t write a good piece of content about two different topics at the same time, only one primary keyword should be used to accelerate the content forward.
Secondary keywords are synonyms for primary keywords, but with minor differences. Using a few of the secondary keywords makes sense because the main topic usually has 3-5 main talking points.
Additional keywords are any other related keywords that are phrased or spelled differently but mean the same thing as the first two. This is a catch-all net where you can throw in different variations of your main keywords in the hopes of ranking for one (or all) of them. “Long-tail” keywords are typically included in this category.
10 Ways to Write Content Effectively
- First, write for your proposed audience.
There’s a reason why this SEO content writing tip is at the top of the list. It appears simple enough, but many businesses create content for the wrong reasons. Write content that appeals to your target market’s interests or answers their questions. Not every post needs to be about your product or service, but they should all be related to your industry. Write SEO-friendly, interesting, and informative content to establish yourself and your company as an expert in your industry and do it better than your competitors.
- Keep everything under one roof.
Keep your original content under your domain name to get the credit and traffic your website deserves. If you have a blog, you should opt-out of hosting it with WordPress or Blogger and instead host it in a subfolder on your domain. If you have the chance to showcase other types of original content, such as videos, infographics, or whitepapers, help ensure to embed them on your website and share them from there.
- Write headlines with a lot of punch.
You only have a few lines of text to make a big impression. So don’t underestimate the power of a good headline when it comes to SEO! Use rich keywords in your headlines and make them clear and interesting. Make sure your meta descriptions are interesting and expand on the topic of your article, in addition to having a great headline. Remember that your title and meta description will appear in search results, so make them count!
- Use phrases that are keyword rich.
Use keyword-rich phrases in your headlines and throughout your content to inform both your readers and search engines about the topic of your post. However, be aware that using too many keywords will not only turn off your readers but will also result in keyword stuffing penalties from search engines. Stick to a more natural feel by using keywords thoughtfully and sparingly. Use blog tags to tag a few relevant keywords for each post, in addition to using keywords throughout the body of the post; most general blogs have tagging capabilities built-in.
- Make your posts logical.
Your post’s content may be excellent, but it can easily be lost in an unorganized, inefficient format. Using headlines to break up your content into smaller paragraphs makes for an easy read that keeps your readers engaged. Back-end organization is also important for search engines. To maintain a well-structured article, use proper tag hierarchy when tagging headlines (H1 for titles, H2 for subtitles).
- Incorporate visuals
Make your posts more visually appealing by including images. People are visual creatures. Including an image with your blog post can make a significant impact. Do you have a Pinterest profile? Posts with images can be pinned, adding another source of the traffic to your website, in addition to promoting your blogs across your other social media channels.
- Use social media to promote your content.
Social media is a powerful tool for expanding your content’s reach and encouraging sharing. Use engaging descriptions and a call-to-action to promote each new article on social media sites and in forums. Because sharing is such an important part of social media, it’s also crucial to include share buttons on each of your blog posts. Implementing Twitter Cards for Twitter or Open Graph for Facebook (technical) can give your shared links a boost and may help your click-through rates if you want more control over how they appear when they’re shared.
- Use Google Authorship to your advantage.
To use Google Authorship to link content to a specific author, all you need is a Google+ account. As a result, your articles appear as rich snippets in search results, complete with the author’s photo and the title of the article. Google Authorship is a great way to promote yourself, but it can also help you get more clicks on your articles. If you’re an author, learn how to set up Authorship on your website.
- Encourage the creation of natural links
Although link building has progressed since the days of link farms and link buying, links remain an important ranking factor for SEO. If your article is picked up by another site, linking to your articles or website in your post ensures a link back to your website. Adding an embed code to your site for other types of content, such as infographics and videos, helps to promote content sharing while also adding a link back to the source. Aim for quality when creating SEO content because it increases shareability and the likelihood of other websites linking to it.
- Keep an eye on your activities.
Monitor your efforts to stay on top of your SEO-friendly content. Google Analytics is a simple and free tool that allows you to track your page views and average time spent on each page. To get an idea of how users interact with your website after landing on your content, look at things like your bounce rate and time on site. To get an idea of how viral your post is, look at the number of social interactions (shares, likes, etc.). Simply looking at these simple metrics can give you a good idea of which content pieces are well-liked and received, allowing you to replicate that type of content in the future.
Because both SEO and content writing are critical components of the puzzle, it’s critical to employ high-quality techniques for both to ensure increased traffic and engagement on your site.
Keywords are always crucial. The only difference is how you’ll use them to optimize your content for search engines. The days of keyword stuffing are long gone. It’s all about putting in the time and effort to create high-quality content that readers will enjoy and serve as the foundation for your keyword research.