One of the most important benefits of social media for businesses is the ability to interact with customers. Examining customers’ tweets and Facebook updates can provide insight into what they need. This is beneficial in assisting the company in building brands that are customized to requirements.
The act of using social media accounts as an extension of your marketing strategy is known as social media integration. This is usually accomplished in one of two ways:
a) Getting your social media followers to visit your website
b) Allowing easy access to your social media accounts from your website.
Social media marketing
Social media is now an integral part of every marketing strategy. If not taking advantage of this low-cost resource is missing out on a fantastic marketing opportunity. Social media marketing is a critical component of marketing success. Many marketers recognize social media’s potential for business growth.
Some of these professionals are unsure of which tactics to use or whether they are effective. According to Social Media Examiner, 96 percent of marketers are currently using social media to market their products.
Maintaining a competitive edge requires the use of social networking sites such as Twitter and Facebook. Companies without active social media accounts risk missing out on promotional strategies. High-performing mobile applications make marketing easier.
Statistics of social media marketing
Don’t take our word for it when it comes to the benefits listed above. Let’s look at some social media marketing statistics to show its effectiveness:
Every day, the average adult spends 2.25 hours on social media.
Over 70% of people who have had a good experience with a company on social media will tell their friends and family about it.
Every month, on average, Facebook users click on 12 Facebook ads.
Instagram is used by 81 percent of people to research products and services.
When they receive a response to their tweet, 80% of Twitter users are more positive about the company.
On LinkedIn, four out of five people oversee making business decisions.
There are now over 4.2 billion active social media users worldwide.
If not include social media in your digital marketing plan, you’re missing out on a quick, low-cost, and effective way to reach half of the world’s population.
pros of using social media to promote business.
- Get Insights on Business, Industry, and Customers
Social media generates the most data about your industry and customers in real-time. Every day, over 500 million Tweets are sent, 4.5 billion Facebook likes are made, and 95 million photos and videos a shared-on Instagram. Business leaders spend two to three hours per day on LinkedIn.
There’s a lot of information behind these huge numbers, including information about industry trends, customer preferences, and insights.
All the valuable insights can gather, stored, and used through daily active social media engagement and social listening. You can use this data to make informed strategic decisions.
You can even use various to compile all your social media platform data in one click. These data can be used to generate real-time reports and plan marketing techniques.
- Human Resources and social media
While many people may surprise, social media will play a significant role in meeting human resource needs in the coming years. When it comes to job hunting, most professionals and even companies use social media. When it comes to quality manpower planning and management, LinkedIn is the social media platform to beat. Companies use their LinkedIn profiles to post job openings and screen candidates.
- Increase the website traffic and share content more.
With the help of social media platforms, you can increase the amount of traffic to your website. More shares on social media not only help you get more visitors to your website, but they also help you get a higher search engine ranking. You can link to your website from your social media pages or include a link in the content of your social media posts, but it must be relevant.
Marketers before had difficulty determining how much of their content reached the right customers in less time. With the evolution of social media, all you must do now is create awesome content and post it on your brand’s social media accounts.
People nowadays prefer social than to making a phone call. Even if the comment is negative, a timely and prompt response is essential. Your social media platform can reflect your brand and how you treat your customers.
- Improves Search Engine Optimization (SEO) Rankings
The presence on social media is becoming an important factor in determining rankings. The algorithm that ensures a good ranking is changing. It is no longer sufficient to optimize your website and update your blog. Successful businesses usually have a strong social media presence. This tells search engines that your company is valuable, credible, and trustworthy.
- Personalize your business
social media allows you to turn your company into an active market participant. Your profile, posts, and interactions with other users all contribute to a persona that your audience can get to know, connect with, and trust.
- Build brand awareness:
The visual life of social media platforms allows you to develop your visual identity and improve brand awareness across a large audience. Better brand awareness translates to better results across all your campaigns.
The preferences and demands of social media users are changing, so social media marketing is changing as well.
73 percent of users prefer to log in using their social media accounts, according to the study.
After all, it’s far easier to log in with a social media account than creating a new profile, choosing a password, and confirming it via email—only to have to log in again when you’re finished. Instead, you’ll only need a few clicks to get started.
By far most users prefer to log in with their Google account. Google is preferred by 70.99 percent of users surveyed, compared to only 20% for Facebook and 9.3 percent for Twitter.
It’s always a good idea to stay on top of any new features, especially ones that your customers are adopting. Mobile devices use to log in to a significant portion of social media activity, and this trend will continue. To provide a hassle-free customer experience, make sure your social media strategy is compatible with mobile devices.
Using social media to integrate your business app can help you reach new heights. This is the beauty of using mobile technology to innovate. Most mobile app development companies are unable to ignore this practice when developing their apps.